Apple has launched its latest iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max featuring new cameras, improved screens, faster processors and longer battery life. Announced at Apple's headquarters in Cupertino, California on Thursday, the iPhone 11 series of smartphones carries on where the iPhone XS, XS Max and XR left off last year. The new iPhones feature similar designs and screen sizes with slim bezels and the Face ID notch at the top, which was first introduced in 2017 with the iPhone X. A variety of new colours will also be available, with a new matt finish on the back of the iPhone 11 Pro. The iPhone Pro will be available in two sizes, with either a 5.8-inch (147mm) or 6.5-inch (165mm) screen. The improved Super Retina XDR OLED displays have a higher resolution, are brighter and have better colour, but are more efficient on battery.

The iPhone XR looks to offer most of what made the iPhone XS a knockout for £250 less – but with a colourful body and a slightly larger screen is this the iPhone to buy? With the iPhone XS and XS Max starting at £999 and £1,099 respectively, Apple has room to shoehorn a slightly lower cost, but still expensive, model in underneath. The iPhone XR is that model, but with a slightly larger screen than the 5.8in iPhone XS that's also a little smaller than the 6.5in iPhone XS Max, it offers something subtly different too. The 6.1in LCD is colourful and relatively crisp with excellent viewing angles, but just not quite as brilliant as the OLED displays on the top iPhones or rivals of a similar price. The bezels are also noticeably larger than the other iPhones, making it look a little like an iPhone XS permanently in a case.

Palm helped popularize the idea of a modern smartphone with its Palm Treo, but after failing to keep up with the iPhone and Android the company has been reborn. Its new product: A 3.3-inch companion device to work alongside those phones, not replace it. Palm is back – well, sort of. We're not talking about a comeback of the PDA maker, back when that meant personal digital assistant. This Palm has Steph Curry on its team and is making a play for the as-yet undefined market – the one for a mini clone phone.

The iPhone XS Max is the biggest phone Apple has ever made - and the most expensive. With a 6.5inch OLED screen, there is no getting away from the fact it's huge. However, with the XS Max, Apple has done the seemingly impossible - made a big screen phone that feels like, well, a normal sized phone. Apple's new iPhone XS and XS Max go on sale on Friday - and the biggest handset Apple has ever made if also its best. Picking up the handset is a real'oh' moment - by making almost the entire front of the phone screen, Apple has crammed that giant screen into a handset the same size as the previous'Plus' model.

Boasting a 6.5inch OLED screen, the iPhone XS Max is the biggest phone Apple has ever made. While on paper the screen may seem almost too big, the curved design means that in the flesh, it's incredibly easy to pick up and handle - and absolutely stunning to look at. There is something of a jaw dropping moment the first time you load up a picture of press play on the movie. Apple's new iPhone XS Max is shown (right) beside the smaller XS That screen is sharp and incredibly bright, and the phone (and even the still present notch) are almost invisible, making this the closest thing yet to Apple's'all screen' vision. The sound has also had a huge boost, and even in the crowded scrum like experience of the hands on area at Apple's event, audio was loud enough to hear clearly - if you want to annoy the neighbours of fellow commuters, this is definitely the speaker system to do it with.

Apple has launched a trio of iPhones and upgraded smartwatches that can detect heart problems at its annual product launch event in Cupertino on Wednesday. The tech company unveiled a new iteration of the flagship iPhone X with a 5.8in screen dubbed the iPhone XS – pronounced "ten S" rather than "excess" as well as the iPhone XS Max, which comes with a larger 6.5in screen. Both feature an upgraded version of the iPhone X's dual lens camera – one of the device's best features – which allows for better portraits and higher-quality videos even in low light. They also come with Face ID facial recognition for unlocking the device and a richer display. The company is also launching a lower-cost 6.1inch version, the iPhone XR.